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Aspects of Personal Branding Discussed at NSTC Breakfast

Aspects of Personal Branding Discussed at NSTC Breakfast


Hank Blumsack of the Vesume Group with speaker Lisa Shorr

The NSTC’s November 20 Business Breakfast featured a lively, interactive discussion about personal branding with Lisa Shorr – image consultant, marketing and style expert with Shorr Style. During her presentation, Shorr urged attendees to be the “head marketer” for themselves by making a great impression the first time, presenting themselves well for meetings or interviews, and by being both consistent and trustworthy.

Shorr reviewed four key aspects to defining your own personal brand: verbal skills, non-verbal skills (body language), in-personal networking, and on-line social

networking. “Think about who you are presenting yourself to and how to say what you want to say,” she suggested. “Be positive, listen first, then respond – and most importantly, speak with integrity and authenticity.”

Attendees debated appropriate, useful ways to leverage social media in the business world – particularly with LinkedIn and Twitter platforms. Shorr advised, “…Not to post about yourself, but instead post about where you are, events in your industry, and what’s happening and relevant in your industry.” For time management purposes, many professionals plan their social media week ahead by programming and scheduling tweets and posts for each day over the weekend, she said.

Lisa Shorr during her presentation at the 11/20 NSTC breakfast.

Shorr also reviewed professional wardrobe tips for both men and women, including top 10 lists of “must have” items. The November Business Breakfast was sponsored by BerryDunn.

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