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Jul 14 NSTC and FENG (Financial Executive Networking Group) Event

Jul 14 NSTC and FENG (Financial Executive Networking Group) Event

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Session Theme; Improving your use of Social Media

“Make LinkedIn your single most effective business habit”


The North Shore Technology Council and FENG BOSTON, MA CHAPTER and the North Shore Technology Council are co-hosting this event.

Networking/Presentation: Estimated one hour to network and one hour for the presentation covering the topics listed below.

Session leader: Ed Alexander has used LinkedIn since its 2003 inception to achieve multi-million dollar business results for his clients. Ed will guide us through ROI cases that illustrate the “free vs. fee” aspects of:

Replacing your tired elevator pitch;

Effective business promotion;

Positive shareholder relations;

Leveraging the LinkedIn business model;

Account settings that boost results;

Getting found and building audience;

Using built-in CRM and analytics to prove ROI;

Group participation benefits;

Leveraging LinkedIn’s partnerships;

Personal branding;

Profile Tuning tips;

Social Selling;

Talent Acquisition;

Each one of these topics could be a full class. Instead, Ed will briefly cover each topic and illustrate how LinkedIn can be the most important tool in your electronic media tool box.


Be sure to bring copies of your resume and a supply of business cards. Please polish your 90-second presentation! Your networking time is a value added activity for you and your peers; practice your ‘elevator speech’ and try it out with your friends at FENG, compare contrast and revise it until you hear it in your sleep. This platform skill will serve you long after you land your next assignment.

Alumni members are encouraged to attend this meeting and participate in the discussion – it is a great way to give back to the group, and to maintain and build your network.


100 Cummings Center, Suite 221-E
Beverly MA 01915

Date and Time

Begins: 07/14/2015 06:30 PM
Ends: 07/14/2015 08:30 PM


photo of speaker

Ed Alexander:

As Chief Digital Marketer at Fan Foundry, Ed and his global virtual team modernize sales and marketing operations for high growth organizations. With a number of brand, company and product launches, F/G500 growth stories and liquidity events to their credit, the Fan Foundry team has the essential expertise to transform organizations into high performing social enterprises. Ed is an award winning public speaker and business trainer, dedicated to ensuring you leave each session motivated and equipped to help your business succeed.


The entry cost is $15.00 per person. PLEASE SIGNUP BEFORE ATTENDING. We will serve light refreshments.

Note: Please register in advance…you will be registering directly on the FENG Association’s Site.

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